PRIVACY POLICY
At Virtruve LLC, we respect our customers’ privacy. This privacy policy (“Policy”) applies to all Virtruve LLC activities, including, but not limited to our websites, mobile sites, services, applications, retail locations, platforms and tools where this Policy appears or is linked (collectively, our “Website”). This Policy is to inform you about how we collect, use, share, and protect personal information. By providing information to us (by any means, whether in a physical retail store, in correspondence, via our Website or otherwise) you consent to our use of the information you provide in accordance with this Policy. Any reference to our Website includes its e-mail, text, live chat, and other electronic messages. If you do not agree with this Policy or our practices, you may not use our Website. This Policy may change from time to time and is incorporated into our Website Terms of Use. Your continued use of our Website constitutes your acceptance of those changes. We encourage you to review this Policy periodically.
Information We Collect
We collect personal information about you in various ways, such as when you provide it on our websites or affiliated websites, through our apps and social media channels, at our events, through your participation in surveys, via text messages or on the telephone, in any physical retail store. The types of personal information we may collect include:
Contact information (such as name, postal address, email address, and mobile or other telephone number)
Username and password if you have registered an account with us
Payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address)
Purchase, return, wish list and transaction information
Customer service information (such as customer service inquiries, comments and history)
Photographs, comments and other content you provide
Information regarding your personal or professional interests, date of birth, anniversary date, demographics (such as gender, occupation, income and marital status), experiences with our products, and shopping and contact preferences
Social media information
Contact information you provide about friends or other people you would like us to contact
In addition, when you visit our website, open our emails, use our apps or interact with our related tools, widgets or plug-ins, we may collect certain de-identified website visitor information by automated means, such as cookies, web beacons and web server logs. The de-identified information we collect in this manner may include your IP address, Cookie ID, mobile device identifiers (Apple ID, Good Ad ID), and related technical data about the browser or device such as domain and other system settings, search queries, device characteristics, operating system type, language preferences, referring URLs, actions taken on our site, dates and times of website visits, and metadata. These data elements may be unique to the website you recently visited, advertisement you viewed, or marketing email you interacted with. Through these automated collection methods, we obtain “clickstream data,” which is a log of the links and other content on which a visitor clicks while browsing a website. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you for the purposes described below, and to let us know, for example, whether you have opened an email we sent to you. While you can change your cookies settings in your browser, please note, however, that without cookies you may not be able to use all of the features of our website.
We may use third-party analytics services on our websites and apps, such as: Google Analytics; Adobe Omniture; Ensighten; BlueKai; LiveRamp; and Conversant. These analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze your use of our Website. The information collected through these means (including IP address) may be used by these analytics providers and other relevant third-parties who use the information, for example, to evaluate use of the Website. To learn more about these analytics services and how to opt out, please visit the relevant websites listed above or click here to learn about our partners participating in the Digital Advertising Alliance.
Also, we may use local shared objects to collect and store information about your preferences and how you interact with our website. These technologies help us recognize you, customize or personalize your shopping experience, store items in your online shopping cart between visits, and analyze the use of our services and solutions to make them more useful to you. These technologies also allow us to aggregate demographic and statistical data and compilations of information, which may include personal information, and share this information with our business partners and service providers that provide products and services to us.
We may also offer internet-based advertising programs on our Website such as AdChoices and NetworkAdvertising. These third-party services selectively display ads based on browsing history. You can opt out of these services by clicking on the links above.
We also may collect information about the location of the mobile device or tablet used to access the website (“Location Data”). Location Data includes:
(a) the location of the mobile device or tablet derived from GPS or WiFi use
(b) the IP address of the mobile device or tablet or internet service used to access the Website
(c) other information made available by a user or others that indicates the current or prior location of the user, such as geotag information in photographs.
We will inform you if a specific website, app or service collects precise Location Data. If you do not want us to collect Location Data from your device, please disable the location settings on your device or tablet. Note, however, that disabling the location setting may affect your ability to access and use the Website. When you connect with social media though the website, you may link with social media platforms and social media plug-ins (e.g., the Facebook “Like” button, “Share to Twitter” button) (collectively, “Social Media”). When accessing services through a Facebook or other Social Media account, we may (depending on the applicable user privacy settings) automatically have access to information provided to or through the Social Media platform. We may collect and use this information for the purposes described in this Policy or at the time the information is collected.
Information collected directly by the third-party providers of the features is subject to the privacy policies or notices of these providers. We are not responsible for these providers’ information and privacy practices.
Information we collect will only be used as described in this Policy. If you choose not to provide certain information, we may not be able to provide you with requested products, services or information.
How We Use the Information We Collect
We may use the information described above in one or more of the following ways, and we may seek specific consent prior to such use, depending on your jurisdiction to:
Provide our Website and its contents to you
Provide requested products and services including, as applicable, order confirmation, billing, and delivering products or services
Process and track orders
Respond to comments, questions, or concerns
Prevent and detect fraud and other unlawful activity, claims and other liabilities
Improve or develop new services and product offerings
Identify, offer, and contact you with personalized content and advertising, including newsletters, articles, product or service alerts, new product or service announcements, savings awards, event invitations, and other information
Conduct market research, surveys, and similar inquiries to help us understand trends and customer needs across product categories or customer groups
Alert you about a product safety announcement or recall or correction of an offer, promotion, or advertisement
Enroll you in loyalty or other programs, and enter you into sweepstakes and promotions or contact you regarding a contest prize
Keep a record of our interactions with you if you place an order or otherwise deal with our representatives over the telephone or online
Notify you of changes to our Website or any products or services we offer
Marketing and promotional purposes
Verify and validate your identity to reduce credit risk and manage collections
Ensure that your shopping experience is as easy and pleasant as possible
Carry out our obligations and enforce our rights
Comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies
We may also use the information in other ways for which we describe at the time of collection.
These analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze your use of our website. The information collected through these means (including IP address) may be used by these analytics providers and other relevant third-parties who use the information, for example, to evaluate use of the website. To learn more about these analytics services and how to opt out, please visit the relevant websites listed above or click here to learn about our partners participating in the Digital Advertising Alliance.
Internet-Based Advertising
On our website, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests. We also may obtain information for this purpose from third-party websites on which our ads are served. This section of our Policy provides details and explains how to exercise your choices. You may see our ads on other websites because we use third-party ad networks. We may use the following to serve our ads: DoubleClick; Facebook; Twitter; RadiumOne; Amobee; Rubicon Project; OpenX; AppNexus; Yahoo; and Certona.
Through such ad networks, we can target our messaging to users through demographic, interest-based and contextual means. We may also use our own cookies to serve you relevant advertising. We can track your online activities over time by collecting information through automated means, including through the use of first and third-party cookies, web server logs, pixels and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve our advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our website and on third-party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts.
Information We Share
We do not disclose personal information we collect about you, except as described in this Policy. We may share personal information with service providers who perform services on our behalf. These service providers are permitted to use or disclose the information only as necessary to perform services on our behalf or comply with legal requirements. Examples of these service providers include entities that process credit card payments, manage and reduce our credit risk, verify information, fulfill orders, and provide web hosting, analytics and marketing services. We also may share your personal information with our affiliates and joint marketing partners for the purposes described in this Policy.
We may release your personal information if we are required to do so by law or court order, to enforce or apply our Terms of Use or if we believe in good faith that such release is necessary or appropriate to protect the rights, property, or safety of our company, customers, affiliates, or others. We may also share or transfer information, including your personal information, in connection with the sale, transfer, acquisition, merger, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change or ownership or control by House of Virtruve or any affiliated company (in each case, whether in whole or in part). When one of these events occurs, we will use reasonable efforts to notify users before information is transferred or becomes subject to different privacy practices.
We may also share information or data in a form that cannot be used to uniquely identify or contact an individual person (“non-personal information”). We may collect, use, transfer, and disclose this non-personal information for any purposes. Non-personal information that we collect may include information regarding your activities on the Website, which may be aggregated and used to help us provide more useful information to our customers and to understand which parts of the website are of most interest.
Data Security & Rentention
We use commercially reasonable security measures online and in our physical facilities to ensure the ongoing confidentiality, integrity, availability and resilience of our systems and services processing your information. While we strive to safeguard your personal information, we cannot guarantee the security of any information you disclose or transmit to us.
If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your password, username, credit card information, or other personal information through e-mail.
We will retain the personal data provided to us by our customers or that we collect on behalf of our customers for the length of time needed to fulfil our services as discussed in this Privacy Policy. This is usually for the life of our service unless a shorter retention period is requested by the customer.
Choice / Opt-Out
We offer you certain choices in connection with the personal information we collect about you, such as how we use the information and how we communicate with you. To update your preferences, ask us to remove you from our mailing lists, exercise your rights regarding your personal information, or submit a request, please Contact Us. You can also unsubscribe from receiving our emails by following the “Unsubscribe” link provided in our emails. We will honor your request to remove you from our mailing lists, but there may be a delay between submission of such request and actual removal from our mailing lists, as these lists are generated well in advance of our actual mailings. Opting out of communications does not affect our communication with you via telephone or email regarding your orders or other sales or service transactions.
You may request access to the personal information we maintain about you or request that we correct, amend, delete or block the information. You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your personal information, and we will apply your preferences going forward.
Text Messaging Services
When you sign up for one of our subscription text messaging programs, you are expressly consenting to receive text messages on your cell phone or other mobile device about our products, services, and/or programs which may be sent by automated means. Text messages will only be sent to the mobile phone number used to opt into the applicable text message program. Details on how many messages you should expect to receive are provided at the time of enrollment. In some instances, you may have the opportunity to reply to a message, which may result in additional response messages. Your consent to enrollment in any text message program is not a condition of purchase. We reserve the right to terminate this service, in whole or in part, at any time without notice. The information in any message may be subject to certain time lags and/or delays. For information about a text message program you may text HELP to the applicable short code.
Message and data rates may apply from your mobile carrier. We do not charge a fee for our text message programs and assume no responsibility for charges by your carrier that you may incur when you sign up to receive text messages from us. You may opt out of a text message program at any time by texting STOP to the applicable short code, or as otherwise stated in the specific terms and conditions for the applicable text message program. You may receive a final confirmation message to confirm that you will no longer receive text messages from the applicable text message program unless you opt back into such program.
Children
We are committed to protecting the privacy of children. We do not knowingly collect or are in the business of processing personal data from minors. If we become aware that someone has shared with us with any information about a minor, we will take reasonable steps to delete this information from our systems.
Do Not Track Policy
Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want your online activities tracked. At this time, the websites do not respond to web browser “Do Not Track” requests or similar signals that users may employ.
Consent
By providing information on or through a website you are consenting to the collection, use and disclosure of such personal information as described in this Policy. You may withdraw your consent at any time by following the procedure described in the Choice/Opt-Out section above.
In addition, your use of the website constitutes consent:
(a) to be contacted about your account through any contact information you provide, including cell phone numbers, even if the number is on a Do Not Call list, and even if you are charged under your phone plan
(b) to the use of any automatic telephone dialing system and/or a prerecorded message when contacted.
Links to Third-Party Sites & Services
The website may contain links to third-party websites operated by individuals or companies unrelated to us. We are not responsible for the content or privacy practices of these websites. We provide links to these websites for your convenience only and you access them at your own risk. We recommend users review the privacy policies and terms of use of each linked website prior to utilizing them.
Access & Retention
If you have a website account, you can log in to view and update your account information. Please Contact Us with questions or concerns, to request edits to your personal information, or to have it removed from our database. We keep your personal information for as long as we think is necessary or advisable, and we reserve the right to retain it to the full extent not prohibited by law.
Your California Privacy Rights
California Civil Code Section 1798.83 permits individual California residents to request certain information regarding our disclosure of personal information to third-parties for their direct marketing purposes during the preceding calendar year. To make such a request, please Contact Us.
Location Data Transfers
The company is based in the United States. This website is intended for use only by persons located in the United States. We make no claims that the website or any of its content is accessible or appropriate outside of the United States. Access to the website may not be legal by certain persons or in certain countries. If you access the website from outside the United States, you do so on your own initiative, at your sole risk, and you are responsible for compliance with all applicable laws.
When you access this website, you understand and acknowledge that we may transfer, process, and store information about you in the United States. By providing us with your information, you consent to the transfer to, and to the processing and storage of your information in the United States, which may have different data protection laws than those in the country in which you reside.
Modifications to this Policy
We will modify this Policy if our privacy practices change. We will notify you of such changes by posting the modified version on our Website and indicating the date it was last modified, and, if the changes are significant, we will provide a more prominent notice (including by email in certain instances). The date this Policy was last modified is at the top of this page. Please periodically review this Policy so that you are familiar with the current Policy and aware of any changes.